Reef Projects is a Western Australian property developer and project manager. They focus on developing premium boutique residential buildings in close proximity to central Perth.
Using the client's business name an identity was designed to be youthful, contemporary, dynamic and exciting. Attributes which are appealing to Reef Projects career driven, twenty-something audience—who are looking for a new life close to the city.
The symbol design is influenced from perspective and architectural angles to form the abstract initial letters of the name—'R' and 'P'.
Referencing the symbol design, an angular pattern was developed to enhance and create a strong visual link for the stationery, promotional and advertising materials.