Glendinnings is an established property valuation and consultancy company based in Western Australia.
The existing Glendinning & Associates visual style had become outdated and slightly irrelevant; a complete brand overhaul was required and began with the dropping of “& Associates” from the name.
‘Glendinnings’ was rendered in an italic bold font, as a statement of the company’s strength and proactive movement into new ventures.
This new symbol is a contemporary evolution of the old, compliments the font, implies movement and also depicts a stylised letter ‘G’.
All applications were styled to retain the dynamics of the logo.