Aspects of Kings Park is a retail shop and gallery showcasing the best in contemporary Australian and West Australian craft and design.

As a new outlet in Kings Park, Aspects required a retail brand expression to capture the essence of the location and allude to the products displayed for sale.

The logo was created by combining a styled letter ‘A’ with the leaf of a eucalyptus tree. The two colours—green and grey—reflect those of the eucalyptus trees surrounding the shop.

The elements forming the logo create a timeless, relevant and representative retail brand that encapsulates the style of the shop.